Part of Digital Marketing
Influencer / Affiliate Marketing
Working with creators and partners to reach audiences you do not already have, with disclosure and measurement handled properly.
Overview
Influencer and affiliate marketing reach customers through people they already follow or trust. The work is largely selection and management: finding partners whose audience genuinely overlaps yours, agreeing what they will do, and measuring whether it produced anything.
Follower counts are a poor guide on their own. A partner with a smaller, closely matched audience usually outperforms a larger, mismatched one, so selection looks at who the audience is and how they engage rather than at the headline number. The arrangement — what is delivered, when, and what it costs — is agreed in writing before anything is published.
Disclosure is handled properly. Paid promotion must be identifiable as such, which protects the audience and the business alike, and the terms are agreed with the partner rather than left to them. Affiliate arrangements are tracked so commissions are paid on genuine referred sales rather than estimated.
How it is delivered
Partners are briefed in writing, and content is reviewed against the agreed brief before publication. Where a partner's audience is French-speaking, the brief and disclosure are prepared in French.
Questions about this service
- How do you choose an influencer to work with?
- By audience fit first. We look at who follows them, where they are, and how they engage, then compare that with your actual customers. A smaller audience that matches your market is usually worth more than a large one that does not.
- What is the difference between influencer and affiliate marketing?
- Influencers are usually paid for a defined piece of content, while affiliates are paid a commission on sales they refer. The first buys reach and credibility, the second pays only for results. Which suits you depends on whether you need awareness or direct sales.
- Does paid promotion have to be disclosed?
- Yes. Platform rules and advertising standards require paid partnerships to be identifiable as advertising. We agree the disclosure with the partner in advance so it is clear to the audience.
Other services
Social Media Marketing
Planning, publishing and managing a business presence on social platforms, with a content calendar and reporting you can act on.
Learn moreWebsite Design & Development
Design and build of business websites that load quickly, work on a phone, and can be found and updated.
Learn moreSEO
Search engine optimisation: making a site findable for the searches its customers actually make, and keeping it that way.
Learn more
Request this service
Send us the details and the Digital Marketing team will respond with a scope and a quote.