Part of Digital Marketing
Google / Online Ads
Paid search and online advertising: campaigns set up to reach people already looking, with budgets controlled and results reported.
Overview
Online advertising buys visibility while it runs. It is the fastest route to enquiries and the easiest place to waste money, so the work is as much about control as about reach: which searches are worth bidding on, what a click may cost, and how to stop spending on traffic that never converts.
We set up campaigns around intent. Someone searching for a service they need now is worth more than a broad audience impression, so search campaigns are built from the terms that indicate a real requirement, with negative keywords used to exclude the searches that merely look similar. Budgets are set explicitly, and spend is monitored against results rather than left running unattended.
Measurement is agreed before launch. That means defining what counts as an enquiry, tracking it, and reporting cost against outcomes instead of only impressions and clicks. Where a campaign is not producing, that is reported plainly rather than buried.
How it is delivered
Accounts are created in your name and ownership stays with you, so campaign history and audience data remain yours if the working relationship changes. Reporting shows spend alongside results so the cost of each enquiry is visible.
Questions about this service
- How much should I spend on ads?
- There is no universal figure. It is set from what an enquiry is worth to you and how many you need, then adjusted against actual results once the campaign has run. We agree a starting budget with you and a point at which it will be reviewed, rather than recommending a number without knowing your margins.
- Do ads work for a local business in Cameroon?
- Yes. Search advertising can be limited to the areas you actually serve, so a business working in the Southwest Region is not paying to appear nationwide. That geographic control is one of the main reasons to use search ads over broader formats.
- What happens to the ads if I stop paying?
- They stop. That is the essential difference between advertising and SEO: ads rent visibility for as long as the budget runs, while SEO work persists. We are clear about which of the two you are buying.
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